Category Archives: engagement

WHY ENGAGEMENT MUST BE BUILT INTO THE MEMBER EXPERIENCE

BY JOE ROMINIECKI Struggling to get members engaged? Perhaps the problem’s not in your methods but in the engagement opportunities themselves. More online collaboration tools. Better messaging. Finer demographic data. Nicer incentives. When associations struggle to get members engaged, they … Continue reading

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Potential Tactics For Attracting Older Millennials to Your Association

I was reading an article in the MultiView Association Adviser and thought it was very good and worth repeating …… While there are varying opinions on the age group of a young millennials vs older millennials however this makes the … Continue reading

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Finding Prospective Members Using LinkedIn

BY JOE ROMINIECKI / AUG 31, 2016 Could you build a brand-new association using only LinkedIn for finding prospective members? Learn how one association professional has done just that. Whatever you’re doing on LinkedIn these days, you’re probably not doing … Continue reading

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Creating Better Solutions Through Conflicting Ideas

Boards are episodic decision-making groups, as opposed to groups that need to construct effective decisions together daily, so their tasks are usually cognitive—setting processes, considering facts, and predicting outcomes. It’s important to remember during the decision-making process that cognitive conflict, … Continue reading

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Can Associations Attract Millennials with Credentialing?

CAN ASSOCIATIONS ATTRACT MILLENNIALS WITH CREDENTIALING? BY EMILY BRATCHER / AUG 4, 2016 A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor … Continue reading

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GET MEMBERS’ ATTENTION WITH THEIR OWN DATA

GET MEMBERS’ ATTENTION WITH THEIR OWN DATA BY JOE ROMINIECKI What do people care about most? Themselves. One association turned this simple truth into a marketing success by integrating member data into its recruitment messaging. Dig deep in your memory … Continue reading

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Too Many Ideas For Boosting Member Retention? Never!

TOO MANY IDEAS FOR BOOSTING MEMBER RETENTION? NEVER! BY JOE ROMINIECKI / JUN 1, 2016(iStock/Thinkstock) While an in-depth look at the state of membership retention in associations awaits in the mid-summer issue ofAssociations Now, get a preview with these bonus … Continue reading

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3 Ways To Turn Millennials Into Association Members

Article By Julie Bernhard Share this article The millennial membership mystery has had association executives scratching their heads for quite some time. Unlike the previous generation, Generation Y has only one priority: they come first. From their selfie obsessions to their … Continue reading

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What Constitutes a Successful Board Retreat?

A successful Board Retreat provides a number of very positive benefits, however a mediocre or poor one will haunt you for what will seem like forever!   This is a great article from Kasey Nishimura………………… With this being the season of … Continue reading

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Study Sizes Up Nonprofits Online Metrics

STUDY SIZES UP NONPROFITS’ ONLINE METRICS BY ALLISON TORRES BURTKA / MAY 3, 2016(iStock/Thinkstock) The M+R Benchmarks Study looks at how nonprofits are using email and other online means—and what kind of results they’re getting. Bad news: Email metrics—open rates, … Continue reading

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