Category Archives: Social Media

What CEOs Should Know About Speaking Up on Political Issues

Thanks to MultiView Association Management for supplying this article. by Leslie Gaines-Ross The unpredictability of our current political environment, in the U.S. and around the globe, has drawn company leaders into a maelstrom. CEOs don’t know whether a presidential tweet … Continue reading

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Finding Prospective Members Using LinkedIn

BY JOE ROMINIECKI / AUG 31, 2016 Could you build a brand-new association using only LinkedIn for finding prospective members? Learn how one association professional has done just that. Whatever you’re doing on LinkedIn these days, you’re probably not doing … Continue reading

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Study Sizes Up Nonprofits Online Metrics

STUDY SIZES UP NONPROFITS’ ONLINE METRICS BY ALLISON TORRES BURTKA / MAY 3, 2016(iStock/Thinkstock) The M+R Benchmarks Study looks at how nonprofits are using email and other online means—and what kind of results they’re getting. Bad news: Email metrics—open rates, … Continue reading

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THE DATA-COLLECTION BACKLASH

BY ERNIE SMITH / SEP 22, 2015 (iStock/Thinkstock) Collecting data about members through websites and other technical means is a fact of life for many associations. But can you go too far? Let’s ask a few difficult questions. Does being transparent … Continue reading

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New Interactive Benchmarks Help Members Deliver

FOODSERVICE GROUP’S NEW INTERACTIVE BENCHMARKS HELP MEMBERS DELIVER BY ROB STOTT / SEP 2, 2015(iStock/Thinkstock) In a quest to continually offer members value that they can’t find on the open internet, the International Foodservice Distributors Association launched a new suite of … Continue reading

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What Happens to Associations when Baby Boomers Retire?

Some associations are already seeing the impact of the Baby Boomer generation reaching retirement age. Membership cancellations, smaller event attendance, and a shift in program demands are just a few of the things that are going to start (and have … Continue reading

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Five Tips for Hosting Better Webinars

Here is an excellent article done by Inbound Marketing. If you are planning on hosting your own webinars here are some tips to follow. If you are not planning on hosting your own but do want some great sector specific webinars watch … Continue reading

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Did You Know?

33% of associations are lightly to increase the size of their communications teams 28% of associations say they have a social media policy and strategy, firmly in place 25% of associations are using QR codes to enable members to register … Continue reading

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BIV Ask the Experts ‘I want to start a non-profit, what do I need to know?”

The ‘non-profit ask the expert full article from Business In Vancouver is on the link below: http://www.biv.com/article/20130108/BIV0115/301089988/0/SEARCH/Ask-the-experts:-I-want-to-start-a-non-profit:-what-do-I-need-to-know  

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Should your association be Tweeting?

The simple answer is Yes. Utilizing online social media vehicles can provide your association with an incredible means to reach your members, the public, the government, stakeholders, and the media in a personal and immediate way. You can raise your … Continue reading

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