BY JOE ROMINIECKI / AUG 31, 2016 Could you build a brand-new association using only LinkedIn for finding prospective members? Learn how one association professional has done just that. Whatever
Boards are episodic decision-making groups, as opposed to groups that need to construct effective decisions together daily, so their tasks are usually cognitive—setting processes, considering facts, and predicting outcomes. It’s
Boards need to operate at a high level, but airy, general strategies don’t help direct an association. One expert shares some advice for keeping the balance. Keep ’em out of
CAN ASSOCIATIONS ATTRACT MILLENNIALS WITH CREDENTIALING? BY EMILY BRATCHER / AUG 4, 2016 A recent study finds that more than 90 percent of educational institutions are offering credentials and digital
BY ALEX BEALL / JUL 5, 2016 A retail environment association introduced a new brand and focus that’s going to make you want to “Shop!”—and help a diverse member base
POSITIVE SIGNS FOR ASSOCIATION MEMBERSHIP IN A CHAOTIC YEAR BY JOE ROMINIECKI / JUL 27, 2016 (iStock/Thinkstock) An uptick in association membership growth, driven by a rise in member-recruitment rates,
GET MEMBERS’ ATTENTION WITH THEIR OWN DATA BY JOE ROMINIECKI What do people care about most? Themselves. One association turned this simple truth into a marketing success by integrating member
TOO MANY IDEAS FOR BOOSTING MEMBER RETENTION? NEVER! BY JOE ROMINIECKI / JUN 1, 2016(iStock/Thinkstock) While an in-depth look at the state of membership retention in associations awaits in the
HOW TO HANDLE RISK AT RISKY MOMENTS BY MARK ATHITAKIS / MAY 23, 2016(iStock/Thinkstock) News of economic weakness shouldn’t unsettle associations—it should prompt them to think more about what’s worth
CALL A MEETING OR GET TO WORK? TRY BOTH. BY MARK ATHITAKIS / MAY 9, 2016 Meetings needn’t exclusively be check-ins and chit-chat. Working meetings can emphasize results and help
