BY EMILY BRATCHER Soft skills—though critical for the association workforce—are on a decline, according to some sources. But never fear: We’ve pulled together a few tips to boost soft skills
BY JOE ROMINIECKI / SEP 14, 2016 One association puts its volunteer membership committee to work in calling all new members to welcome them to the association—a rewarding effort for
Boards are episodic decision-making groups, as opposed to groups that need to construct effective decisions together daily, so their tasks are usually cognitive—setting processes, considering facts, and predicting outcomes. It’s
Boards need to operate at a high level, but airy, general strategies don’t help direct an association. One expert shares some advice for keeping the balance. Keep ’em out of
CAN ASSOCIATIONS ATTRACT MILLENNIALS WITH CREDENTIALING? BY EMILY BRATCHER / AUG 4, 2016 A recent study finds that more than 90 percent of educational institutions are offering credentials and digital
BY ALEX BEALL / JUL 5, 2016 A retail environment association introduced a new brand and focus that’s going to make you want to “Shop!”—and help a diverse member base
POSITIVE SIGNS FOR ASSOCIATION MEMBERSHIP IN A CHAOTIC YEAR BY JOE ROMINIECKI / JUL 27, 2016 (iStock/Thinkstock) An uptick in association membership growth, driven by a rise in member-recruitment rates,
GET MEMBERS’ ATTENTION WITH THEIR OWN DATA BY JOE ROMINIECKI What do people care about most? Themselves. One association turned this simple truth into a marketing success by integrating member
HOW’D THE BOARD MEETING GO? ASK THE NEW BOARD MEMBERS. BY MARK ATHITAKIS / JUN 6, 2016(iStock/Thinkstock) Associations strive to prepare volunteer leaders before their first board meeting. But as
