CAN ASSOCIATIONS ATTRACT MILLENNIALS WITH CREDENTIALING? BY EMILY BRATCHER / AUG 4, 2016 A recent study finds that more than 90 percent of educational institutions are offering credentials and digital
BY ALEX BEALL / JUL 5, 2016 A retail environment association introduced a new brand and focus that’s going to make you want to “Shop!”—and help a diverse member base
POSITIVE SIGNS FOR ASSOCIATION MEMBERSHIP IN A CHAOTIC YEAR BY JOE ROMINIECKI / JUL 27, 2016 (iStock/Thinkstock) An uptick in association membership growth, driven by a rise in member-recruitment rates,
GET MEMBERS’ ATTENTION WITH THEIR OWN DATA BY JOE ROMINIECKI What do people care about most? Themselves. One association turned this simple truth into a marketing success by integrating member
HOW’D THE BOARD MEETING GO? ASK THE NEW BOARD MEMBERS. BY MARK ATHITAKIS / JUN 6, 2016(iStock/Thinkstock) Associations strive to prepare volunteer leaders before their first board meeting. But as
TOO MANY IDEAS FOR BOOSTING MEMBER RETENTION? NEVER! BY JOE ROMINIECKI / JUN 1, 2016(iStock/Thinkstock) While an in-depth look at the state of membership retention in associations awaits in the
Transition to the new Societies Act: Your summer homework starts now By George Bryce, lawyer As BC societies prepare for the transition to the new Societies Act (the New Act),
HOW TO HANDLE RISK AT RISKY MOMENTS BY MARK ATHITAKIS / MAY 23, 2016(iStock/Thinkstock) News of economic weakness shouldn’t unsettle associations—it should prompt them to think more about what’s worth
CALL A MEETING OR GET TO WORK? TRY BOTH. BY MARK ATHITAKIS / MAY 9, 2016 Meetings needn’t exclusively be check-ins and chit-chat. Working meetings can emphasize results and help
Article By Julie Bernhard Share this article The millennial membership mystery has had association executives scratching their heads for quite some time. Unlike the previous generation, Generation Y has only one
