Put yourself in their well-worn comfortable shoes, completely, and then ask yourself these questions:
- What is it that keeps them up at night worrying (as it relates to what you do)?
- If they were to “pull their hair out” about something, what would it be?
- What is the biggest struggle they encounter on a daily basis?
- What is the biggest obstacle they deal with?
- What is their biggest money/time leak?
- What is the one goal that seems unattainable to them?
- If they wished they could learn how to do ONE thing and one thing only, what would that be?
- What is the biggest improvement they could make in their lives/business (as it relates to what you do)?
- And finally, what would they do ANYTHING and pay (relatively) ANYTHING to solve/get rid of/achieve?
